About Us

1983

Signature of our first contrat as buying agency with 3 SUISSES France : Second largest mail order company in France.

1985

HYPERALLYE (France) and SARMA PENNEY (Belgium), appointed our agency as their representatives in Morocco.

1986

ALIACO set up it’s first data processing system (Hardware + Software)

1987

ALIACO organized a visit to Morocco for Mr EMMANUEL D’ANDRE C.E.O or 3 SUISSES accompanied by his top management.

1989

ALIACO started business with KIABI France (Retail).

1990

ALIACO started business with JC PENNEY major american dpt stores and welcomed in Casablanca Mr David MILLER C.E.O accompanied by his top mangagement.

1994

ALIACO organised in Lille France a large promotion of exports, with 15 moroccan manufacturers.

1996

ALIACO set up a new structure specialized in C.M.T business APPROMAN, and opened a french antenna in Lille.

1997

ALIACO signed with new customers such as : OTTO Hamburg Germany, the world largest mail order company, BON PRIX Hamburg Germany, GINKANA (Spain), VENCA (Spain), CAMAIEU (France), LA BLANCHE PORTE (France)

1999

ALIACO welcomed in Casablanca Mr Patrick MULLIEZ C.E.O of KIABI.

2002

ALIACO organised the first edition of the annual GALA for reliability trophees.

2003

ALIACO celebrated it’s 20 years partnership with 3 SUISSES and invited the top management of 3 SUISSES to a somptuous party in Casablanca with around 500 guests.

2005

China is no longer under Quotas system. Moroccan market and Aliaco had to change their startegy to differentiate themselves from low price markets. ALIACO has become fast fashion specialist setting out several creative collections per season and handling fast track orders.

2008

Years of crisis have been crossed over by the apparel Moroccan industry due to the rush of customers to China.

2009

ALIACO lost some market shares but could build up a strong image as creative agency and quick response market.

2011

A huge increase in cotton prices, a substantial raise in chinese’s prices, together with many troubles with Asian markets forced European retailers reviewing their sourcing policy. They shifted a part of their volumes to closer markets such as Turkey,Morocco,Egypt, and Tunisia. ALIACO took advantage of this new situation and recorded a high increase of turnover especially with the german market.

2012

ALIACO contracted with 2 new french customers : QUELLE FRANCE and DAMART International

2013

ALIACO started cooperation with KLINGEL Germany.

2014

ALIACO signed an agency agreement with the german leading group: METRO and started acting as a sole agent for new customers: GALERIA KAUFHOF dept stores- REAL hypermarkets – ADLER-

2015

ALIACO has a diversified customer base composed of 20 clients from 5 countries: France- Germany- USA- Spain- Switzerland.

2016

ALIACO rolled out a new ERP: Software allegro B.
ALIACO implemented digital technical files with oo drive tool.