Signature of our first contrat as buying agency with 3 SUISSES France : Second largest mail order company in France.
HYPERALLYE (France) and SARMA PENNEY (Belgium), appointed our agency as their representatives in Morocco.
ALIACO set up it’s first data processing system (Hardware + Software)
ALIACO organized a visit to Morocco for Mr EMMANUEL D’ANDRE C.E.O or 3 SUISSES accompanied by his top management.
ALIACO started business with KIABI France (Retail).
ALIACO started business with JC PENNEY major american dpt stores and welcomed in Casablanca Mr David MILLER C.E.O accompanied by his top mangagement.
ALIACO organised in Lille France a large promotion of exports, with 15 moroccan manufacturers.
ALIACO set up a new structure specialized in C.M.T business APPROMAN, and opened a french antenna in Lille.
ALIACO signed with new customers such as : OTTO Hamburg Germany, the world largest mail order company, BON PRIX Hamburg Germany, GINKANA (Spain), VENCA (Spain), CAMAIEU (France), LA BLANCHE PORTE (France)
ALIACO welcomed in Casablanca Mr Patrick MULLIEZ C.E.O of KIABI.
ALIACO organised the first edition of the annual GALA for reliability trophees.
ALIACO celebrated it’s 20 years partnership with 3 SUISSES and invited the top management of 3 SUISSES to a somptuous party in Casablanca with around 500 guests.
China is no longer under Quotas system. Moroccan market and Aliaco had to change their startegy to differentiate themselves from low price markets. ALIACO has become fast fashion specialist setting out several creative collections per season and handling fast track orders.
Years of crisis have been crossed over by the apparel Moroccan industry due to the rush of customers to China.
ALIACO lost some market shares but could build up a strong image as creative agency and quick response market.
A huge increase in cotton prices, a substantial raise in chinese’s prices, together with many troubles with Asian markets forced European retailers reviewing their sourcing policy. They shifted a part of their volumes to closer markets such as Turkey,Morocco,Egypt, and Tunisia. ALIACO took advantage of this new situation and recorded a high increase of turnover especially with the german market.
ALIACO contracted with 2 new french customers : QUELLE FRANCE and DAMART International
ALIACO started cooperation with KLINGEL Germany.
ALIACO signed an agency agreement with the german leading group: METRO and started acting as a sole agent for new customers: GALERIA KAUFHOF dept stores- REAL hypermarkets – ADLER-
ALIACO has a diversified customer base composed of 20 clients from 5 countries: France- Germany- USA- Spain- Switzerland.
ALIACO rolled out a new ERP: Software allegro B.
ALIACO implemented digital technical files with oo drive tool.